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Engaged Employees Drive Business Growth

By Sanne Forsberg Holm, Director and Head of People & Culture, LEGO House

Customer experience (CX) is a primary factor that decides the success of any business. With access to more options than one, customers expect simple, personalised, and relevant interactions. And if their expectations are not met, they walk away. In this age, similar to customers, the experience of an employee is crucial for business growth as it has a significant impact on the efficiency of the organisation. As the lines between the personal and professional life blur, organisations can achieve higher rates of employee retention as well as productivity only when employees are content with their experiences at the workplace. This new paradigm shift is now prompting organisations to offer a unique level of convenience and engagement to their employees.

Promoting Productivity with Employee Experience

With businesses realising the importance of people in the workplace and investing in facilitating personalised experiences to the employees, innovations in the HR sector have become more focused on enhancing the user experience of employees. This aspect is crucial for promoting productivity in the workplace, as the employees are more comfortable working with devices and applications of their preference. The HR sector is attracting potential employees by promising enhanced experiences, which I believe is a definite shift towards improving productivity and creating an engaged and motivated workforce.

Organisations can achieve a deeper understanding of the people and drive employee performance by applying the techniques of behavioural science into their HR strategies. The integration of agile and differentiated approaches into the core of the HR agenda enhances HR operations and fosters a proactive and collaborative workforce. Also, incorporating operational excellence in HR will create a better user experience and help organisations in attracting the right talent.

Internal Communication Improves Employee Experience

Onboarding is a crucial part of the recruitment process. Employees are like consumers of the workplace and are drawn to organisations they can connect with. A robust internal communications platform can bolster HR processes and foster enhanced connectivity among the employees. By efficiently coordinating technology with leadership, HR professionals can make their jobs easier, while also ensuring a seamless workflow for the employees.

“Incorporating operational excellence in HR will create a better user experience and help organisations in attracting the right talent”

The principles of nudge theory are also being leveraged in motivating employees to make better decisions. A concept derived from behavioural science and economics, and political theory, nudge theory proposes positive reinforcement and indirect suggestions to enhance the behaviour and decision making. On this threshold, nudge tools are leveraged by the HR sector to integrate with employee devices and provide practical suggestions based on their behaviour and workflow. Nudge tools can also be used by managers to deliver employee feedback.

The Role of Video in the Onboarding Process

The traditional practices employed in HR are not sufficient to keep up with the evolving competition. Organisations have to leverage the innovative capabilities offered by online and mobile technology. Notably, recruitment videos are already gaining prevalence in the HR sector. Organisations are utilising video applications to better engage with the candidates during the recruiting, interviewing, and hiring process. The broader reach facilitated by video applications enables organisations to connect with the job seekers and augment the outcome of traditional practices. By posting recruitment videos on social media, businesses can communicate effectively with the specific talent they are seeking.

Enhancing Employee Engagement with CX Strategies

Consumer behaviour is further setting the tone for the initiatives taken by organisations towards their employees. The emerging customer service trends in the market can be leveraged to connect with the employees at a deeper level. The move towards a customer-centric model is turning out to be the critical driver of business around the world. By employing the innovations around CX, organisations can enhance their employee engagement strategies and motivate them towards increased efficiency.

Finally, in the rapidly changing landscape, it is crucial for HR professionals not to compromise on their approach. They have to be versatile to adapt and integrate with the evolving technological space. Although technology is an enabler of processes for organisations, it is prone to change. Hence, organisations should be unique in their approaches and focus on inspiring the employees and enhancing their productivity. When employees are engaged, they infuse the workplace with purpose, energy, and enthusiasm, empowering businesses to reach their highest potential.

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